Atlanta's Coolest Signs and Storefronts

From historic icons to new contenders, these signs and storefronts are essential ATL.
The Fabulous Fox Theatre is iconic ATL. (Discover Atlanta Flickr user, gabeachkat)
Let The Varsity's red 'V' guide you to Downtown burger deliciousness. (James Duckworth)
Dr. Martin Luther King, Jr.'s dream thrives at The King Center. (Discover Atlanta Flickr user, Jonathan Zurick)
Food that pleases 24/7 is in reach at The Majestic. (Discover Atlanta Flickr user, Jack Kennard)
Ponce City Market is ATL's new happy place. (Chris Watkins)

Atlanta is a city steeped in rich history, culture and a liveliness that has cemented its status as the capital of the South. So what spots instantly come to mind when you think about ATL? These historic and iconic places are as impressive on the outside as they are on the inside.

  • The Fox Theatre - The Fabulous Fox Theatre is an historic and unmistakable Atlanta icon with its classic, Broadway-style sign that lights the way to Midtown for high-energy concerts, business conferences and even award-winning plays and performances.

  • The Vortex Bar & Grill - You might think you're in for the fright of your life when you walk through the skull and hypnotizing eyes of Little 5 Points' Vortex Bar & Grill, but in reality you're just in for the biggest burger monstrosity you've ever had in your life. A Triple Coronary Bypass Burger? Sign me up!

  • Ponce City Market - The newest entry into Atlanta's most recognizable signs has been a long-awaited addition to the Old Fourth Ward neighborhood. One side features a huge Hollywood-style lettered sign indicating Ponce City Market is your new happy place. On the other side, there is a hanging banner sign with a neon retro vibe.

  • The Varsity - The huge red-emblazoned glow of "V" sign towering above the world's largest drive-in,The Varsity, can be seen for miles on the Downtown Connector. Take a break from rush hour for a classic frosted orange and chili dog pick me up.

  • The King Center - The King Center is home to the works and legacy of civil rights icon, Dr. Martin Luther King, Jr. If you're passing the center right at sundown, you can see the light piercing through an iron visage of the man himself. A truly beautiful sight to behold.

  • The Majestic - The Majestic has been dishing out "food that pleases" since 1929. Their retro neon sign and interior are iconic ATL and a throwback to those Happy Days-esque diner days.

  • The Plaza Theatre - The neon lights are bright at The Plaza Theatre, Atlanta oldest operating independent cinema. Keeping it old school, The Plaza still uses actual black lettering for the movies that are playing. Who needs digital? Classic is where it's at!

  • Krispy Kreme - I know when that hot light blings, it can only mean one thing. That one thing is fresh, piping hot, melt-in-your- mouth deliciousness from Krispy Kreme. Many have U-turned their cars around in traffic on Ponce de Leon Avenue to get a hot 12-pack from the doughnut kings.

  • Ebenezer Baptist Church - The sign may be old and dilapidated, but the faith is still strong at historic Ebenezer Baptist Church, home to the ministry of Dr. Martin Luther King, Jr. and the most recognizable place of worship in Atlanta.

  • Coca-Cola Neon Spectacular - Coca-Cola is Atlanta's iconic elixir and shines bright in Downtown with a neon sign that simply mesmerizes with bright red, yellow and white digital lettering. A true ATL spectacular indeed.

Chris Watkins is an Atlanta-based freelance writer and photographer contributing to Jezebel Magazine, Tales of the Cocktail,, and he also serves as the voice of the Atlanta Convention & Visitors Bureau (@DiscoverAtlanta) on social media. You can follow him on Twitter and Instagram @christopherbw.