From Super Bowls to Citywides: a Whole Host of Potential in ATL

As the coveted home of Super Bowl LIII, Atlanta is uniquely positioned to host grand-scale events, from citywide conventions to marquee sporting events.
  • Atlanta's Centennial Olympic Park stands in the shadow of the city's skyline. (Gene Phillips,
    Atlanta's Centennial Olympic Park stands in the shadow of the city's skyline. (Gene Phillips,

Sheer numbers alone will show you that when it comes to the match-up of Atlanta vs. other citywide destinations, this vibrant metropolis plays host better than anyone.

Here are some reasons why:

atl-jansb-01.jpg(Melissa McAlpine, Courtesy of ACVB Marketing)

The Mercedes-Benz Stadium: A Mecca for Football ... and Meetings

Can't kick off the list without mentioning one of the most impressive NFL stadiums in the country, Atlanta's state-of-the-art Mercedes-Benz Stadium. It's probably no revelation for many to know that the host venue for Super Bowl LIII naturally has phenomenal meeting capabilities. You'll find private, high-end lounges and clubs, luxury suites, tastes of Atlanta's best dining and so much more for your attendees, all located in the heart of the city's convention campus.


ATL's Convention Center Expansion = a Heightened Attendee Experience

The world's fourth-largest convention center, Georgia World Congress Center (GWCC), is evolving. Transformations, renovations and expansions will help accommodate more of your attendees and create an abundance of connectivity while best suiting your exhibit floor needs. The star of the convention center makeover is the multi-use expansion hall that will create over 1.5 million GSF of contiguous exhibition space. Planners of events bursting at the seams, rejoice!

atl-jansb-03.jpg(© 2018, Gene Phillips,

The Convention Campus of All Campuses

Meetings in Atlanta will be revolutionized with further convention campus development – catapulting meeting options far beyond other large destinations. Everything you could need when planning (and conference-goers could want when attending) can be found in and around Atlanta’s compact campus. Along with the GWCC expansion and newly welcomed Mercedes-Benz Stadium, additional campus developments include a luxury, Hilton brand headquarter hotel, a $27M re-envisioning of the city's iconic Centennial Olympic Park and more.

atl-jansb-04.jpg(© 2016, Gene Phillips,

Culturally Rich In-Town Neighborhoods

Large groups are full of mixed styles, tastes and interests, so it's nice when you find a city that is celebrated for its diversity and charisma. Throughout Atlanta's in-town neighborhoods, your attendees will find colorful cultures made up of nationally-acclaimed to locally-famed restaurants, hidden gems, significant landmarks, rooftop breweries, unique music venues and so much more.


(Atlanta CVB)

Hands-On Planning from the City's Experts

Anyone who's worked with CVBs/DMOs of larger destinations might argue that the people you collaborate with are just as important as the destination itself. When it comes to planning events of a massive scale, the ACVB team is always working to help you see all that Atlanta can be for your group, and how to make the 'all' a reality. You can think of ACVB as your knowledgeable planning partners, professional city locals or better yet, Atlanta experts. If you need personal, insightful and hands-on service with that ever-famous Southern hospitality, ACVB is your crew.

atl-jansb-06.jpg(©2014, Gene Phillips,

Downtown Venues Perfect for Meetings of a Large Magnitude

AmericasMart and Centennial Olympic Park are two of Atlanta's most widely-used meeting and convention sites. Along with a multimillion dollar re-envisioning in the works, Centennial Olympic Park is well-known for its lasting legacy from the Games and acres upon acres of outdoor event space. Because the park is located smack dab in the heart of downtown Atlanta, it's considered the starting point for city entertainment. AmericasMart has three distinct facilities, 150 breakout rooms and additional spaces to accommodate even the most mega of conferences. From these facilities to other downtown venues, attendees can easily check out the city’s famous attractions and unique spots, mostly located just less than a mile from the entertainment and convention district.


The Quality & Convenience of Atlanta's Hotels

Six of Atlanta's major convention hotels – collectively known as The Big 6 – make up more than 60% of the downtown hotel rooms. They're all around 15 minutes from the airport and a short walk from the convention campus and surrounding city attractions. Groups love the ease of accessibility and variety, so take a look at all of Atlanta's downtown hotels with meeting space (and when you're there, customize your search by using the nifty sidebar filters).


For more discoveries about how Atlanta is capable of hosting your upcoming large events, take a peek at more citywide-focused blogs or reach out to our team to get some conversations going.

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