Family-Friendly Guide to Final Four Events in Atlanta

The NCAA Final Four weekend is for everyone and every budget. Here is your ultimate guide to family-friendly events in Atlanta during your Final Four visit, most of which are completely free.
  • If your family loves basketball like ours, you're going to have so much fun at these Final Four events. (📷 Joleen Pete)
    If your family loves basketball like ours, you're going to have so much fun at these Final Four events. (📷 Joleen Pete)

NCAA Men's Final Four Basketball lands in Atlanta at Mercedes-Benz Stadium the first weekend of April when the NCAA Division 1 regional winning teams meet to determine the national champion. All games are played in the same arena over the course of an action-packed three days. Atlanta is pulling out all the stops, with budget and family-friendly events surrounding the tournament.

Family-Friendly NCAA Final Four Events

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Final Four Fan Fest Presented by Capital One, Friday, April 3 through Monday, April 6 

Fan Fest at Georgia World Congress Center is a great introduction to college basketball-or a great place to meet athletes and celebrities and participate in interactive games and activities. Fan Fest isn’t just limited to basketball as organizers also offer cheer clinics, a home run derby, rock wall climbing and more.

Fan Fest lasts the entire weekend and is budget-friendly, with kids younger than 12 gaining free entry and adult admission at only $10. There are plenty of discounted tickets available with early purchase online, plus Capital One card holders get special perks such as early entrance and complimentary tickets. 

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Reese’s Final Four Friday, Friday April 3

Head to Mercedes-Benz Stadium to watch the final practices on Reese’s Final Four Friday. Admission is free and you can stick around to watch the College All-Star Game in the afternoon. Doors open at 10 a.m. with the All-Star Team autographs at 1 p.m. and the game scheduled for 3:35 p.m.

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NCAA Final Four Dribble Presented by Buick, Sunday, April 5

Basketball loving kids should register and head on out to the Buick Final Four Dribble. Kids 18 and younger who preregister and check-in receive a free Wilson basketball, T-shirt and entry into Fan Fest. In addition, they are invited to participate in the most unique parade around: dribbling basketballs through the heart of Downtown Atlanta.

Final Four Division II and Division III National Championships

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Part of the NCAA Final Four weekend includes the Division II and Division III National Championship games, taking place on Sunday, April 5 at State Farm Arena. This is an exciting event for families. Admission is free; no ticket required.

Transportation and Parking

MARTA is a quick and easy way to get around Atlanta, and we recommend using this option when traveling to Final Four events. Check the MARTA Guide for your closest departure station and exit at DOME-GWCC-PHILIPS ARENA-CNN STATION. The best part about MARTA? The price! At only $5 for a round-trip ticket, it’s hard to beat. You’d pay more to park. Unlimited ride passes are also available, making it a great option for getting around Downtown during Final Four weekend.

Where to eat near Georgia World Congress Center

Use our dining guide to choose one of the many restaurants in the Final Four Events area. There is a wide variety of restaurants near the Final Four events, from fast food like Chick-fil-A and Waffle House to Atlanta family-favorites like The Varsity. For more ideas, check out these 8 fun restaurants for kids in Atlanta and these bars and restaurants near Mercedes-Benz Stadium. 

More fun things to do with kids in Downtown Atlanta

The fun doesn’t stop with Final Four events. There is plenty of family- (and budget-) friendly fun to be had downtown, like visiting  Centennial Olympic Park and playing in the fountain or keeping with the sports theme and checking out the Chick-fil-A College Football Hall of Fame with its interactive displays, memorabilia and more.

If you are looking for some big attractions to make memories, try World of Coca-Cola to see memorabilia, art and advertising all about the famous soft drink, meet the Coca-Cola Polar Bear and try Coke products from around the world or head across the plaza to the nationally renowned Georgia Aquarium offering up 10 million gallons of fish and fun.

Joleen Pete lives outside Atlanta with her husband and their son. On the weekends they enjoy going into the city for family fun and exploration. Joleen is the family travel and lifestyle blogger behind Love, Joleen.

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