It’s the moment Atlanta has been waiting for since the announcement was made in 2017. The Super Bowl brings the country’s largest sporting event to our city. But the actual game at Mercedes-Benz Stadium is only part of the festivities. More than 100 venues around the city will be used for related events, including concerts, parties and activities. Add these to your calendar.
Super Bowl Events
(Gene Phillips, AtlantaPhotos.com)
Super Bowl Opening Night, Jan. 28
Kick off the event with the official opening night, which includes team appearances and autographs. The players and coaches will get their chance to shine in interviews before taking the field. Doors open at 5:30 p.m. at State Farm Arena downtown.
Super Bowl Breakfast, Feb. 2
Start the day at the Athletes in Action Breakfast, which dates back to 1988. The event features interviews with some of the sport's biggest names, along with an awards ceremony. Held at the Atrium Ballroom at the Marriott Marquis Hotel, past winners have included Peyton Manning and Drew Brees.
Super Bowl Concerts
(Gene Phillips, AtlantaPhotos.com)
Super Bowl LIVE presented by Verizon, Jan. 28 - Feb. 2
Part music festival and part interactive experience, this event, sponsored by Hyundai, Frito-Lay, Ford and Verizon, is family-friendly, free and open to the public. Fans can square off in games to win tickets to the big event, meet NFL legends and enjoy a virtual reality experience. ESPN and other networks will be broadcasting live. But the biggest part of the event is the concerts, which will feature famous acts, not to mention Atlanta natives, like Goodie Mob and the Ying Yang Twins. The concerts in Centennial Olympic Park downtown are produced by Grammy-winning producer Jermaine Dupri.
Bud Light Music Fest, Jan. 31 - Feb. 2
Bud Light is bringing some of the biggest names in music for three nights of music at State Farm Arena. Thursday night kicks off with Atlanta native Ludacris and friends, including Migos and Lil Yachty. Night two features Rock and Roll Hall of Fame inductees Aerosmith with Post Malone. Bruno Mars and Cardi B close it out on the final evening.
DirectTV Super Saturday Night, Feb. 2
An intimate custom-built venue at Atlantic Station will host Grammy-winning band The Foo Fighters and Run The Jewels for this 21-and-over concert.
Super Bowl Parties
Shaq’s Fun House, Feb. 1
Even basketball stars like Shaquille O’Neal are excited to celebrate the big game. Shaq’s Fun House, held at Live! at the Battery in Smyrna, is part circus, part concert. Performers from Cirque de Soleil will be on hand, along with Diplo, Migos, T-Pain and Lil John. The luxurious experience includes top shelf open bar and food from STK and Waffle House.
Taste of the NFL's Party with a Purpose, Feb. 2
Every team from the NFL chooses a chef to represent it for this foodie event at the Cobb Galleria in Smyrna. Each signature dish features the culinary style of that team’s city. The event brings together some of the country’s top chefs competing to raise money to combat hunger in America. There are performances and celebrity appearances as well as an auction.
Rolling Stone: Live Atlanta, Feb. 2
Ludacris and Young Thug are just some of the performers at this party hosted by the magazine at The Goat Farm Arts Center on the Westside. They’ll be pulling out all the stops, including a premium open bar, and this is a place where you’re almost certain to spot some celebrities.
The Maxim Experience, Feb. 2
This over-the-top party at The Fairmont on the Westside will have performances by big-name artists like Future and interactive experiences. There will also will be premium food and drink, with VIP tables available.
Sports Illustrated Experience, Feb. 2
The sports magazine will have a presence in Atlanta, hosting a party the night before at the Chick-fil-A College Football Hall of Fame downtown. Musical guests, appearances by the Sports Illustrated swimsuit models and special performances will be a part of the fun.
The Players Tailgate, Feb. 3
This pregame event at a custom-built structure in Pemberton Place downtown will bring together celebrity chefs Guy Fieri, Aaron May and Michael Voltaggio, along with more than 30 NFL players. ESPN’s Sage Steele will emcee while DJ Irie spins tunes. The menu will feature barbecue and other favorites, and the event supports Operation BBQ Relief.
Don’t forget about the many bars and restaurants near Mercedes-Benz Stadium, many of which will be open until 4 a.m after the game.
Suntrust Confidence Classic, February 2 - 3
This free two-day fan festival at The Battery Atlanta will include football themed games, prizes, autographs, and experiences including music by DJ Ruckus and Emcee Lewis. But the main event is the 19th annual Celebrity Sweat Flag Football Challenge that pits two star-studded teams against one another for the Confidence Cup and bragging rights. Celebrities and athletes set to appear include Michael Vick, Brian Jordan, De’Vondre Campbell, and Quavo from Migos. It will raise money for local organizations and charities like the Wounded Warrior Project.
Leather & Laces, February 1-2
The annual Super Bowl party will feature appearances by rapper Flo Rida and Victoria’s Secret models Lais Ribiero and Josephine Skriver. Atlanta producer Dallas Austin and Miley’s sister Brandi Cyrus will guest DJ. It will be held at Believe Music Hall in Summerhill, a 30,000 square foot venue. The event will feature premium open bars as well as hors d’oeuvres and desserts. VIP tables are also available.
Super Bowl Activities
Super Bowl Experience Driven by Hyundai, Jan. 26 -- Feb. 2
The Georgia World Congress Center downtown will host the Super Bowl Experience, an indoor “theme park” of sorts with interactive attractions based on football plays, player autographs, NFL-themed games, an exhibit featuring all 52 Super Bowl rings and even the chance to get your photo taken with the iconic Vince Lombardi trophy.
“Off The Wall: Atlanta’s Civil Rights & Social Justice Journey,” Ongoing
It’s not all about the events. Through a partnership with WonderRoot, artists will complete 30 murals around Vine City, English Avenue, Ashview Heights, Castleberry Hill, Sweet Auburn and Downtown to beautify the city and honor Atlanta’s civil rights legacy. The eleven artists hail from all over the nation, including Baltimore, Miami, New Orleans and, of course, Atlanta.
Caroline Eubanks is a writer, author, and metro Atlanta native. You can see her work at ThisIsMySouth.com and CarolineEubanks.com.