Atlanta Super Bowl: Then and Now

It's been almost two decades since Atlanta hosted its last Super Bowl. Come see what's changed.
  • A lot has changed since the last time ATL hosted a Super Bowl. (Gene Phillips, AtlantaPhotos.com)
    A lot has changed since the last time ATL hosted a Super Bowl. (Gene Phillips, AtlantaPhotos.com)

Atlanta’s motto is Resurgens, or “rising again,” so it makes sense that the city has undergone serious change since it hosted Super Bowl XXXIV in 2000. Below we highlight Atlanta’s major developments since the city last welcomed the Big Game. 

  • Population 
    • 2000 Metro: 4,112,198 | 2018 Metro: 5,884,736
    • 2000 City of Atlanta: 419,382 | 2018 City of Atlanta: 486,290
  • Hotel rooms in Atlanta
    • 2000 - 83,300 | 2018 - 98,349
  • Visitors per Year
    • 2000 - 7.3 million | 2018 - 53 million
  • Economic impact
    • 2000 - $292 million | 2019 - $400 million (estimated)

Mercedes-Benz Stadium

Mercedes-Benz Stadium
(Melissa McAlpine)

Opened in 2017, Mercedes-Benz Stadium is the site for Super Bowl LIII. Inspired by the architecture of the Roman Pantheon, the 75,000-seat stadium replaced the Georgia Dome, home to major sporting events in Atlanta from 1992 through 2016.

Centennial Olympic Park

Centennial Olympic Park
(James Duckworth, AtlantaPhotos.com)

The central green space in Atlanta's Downtown, Centennial Olympic Park has undergone major renovations over the past year. The improved park features an additional acre of green space and refreshed entrances that pay tribute to the park's Olympic past. During Super Bowl LIII, Centennial Olympic Park will be home to Super Bowl LIVE presented by Verizon featuring six days of concerts curated by Grammy Award-winning artist Jermaine Dupri. 

Atlanta Streetcar

Atlanta Streetcar
(Gene Phillips, AtlantaPhotos.com)

Getting around downtown is easier since the Atlanta Streetcar opened in 2014. The 2.7-mile downtown loop connects Centennial Olympic Park, Peachtree Center, Sweet Auburn Curb Market and the historic King District. 

Georgia Aquarium

Georgia Aquarium

The Georgia Aquarium, one of the world’s largest aquariums, opened in Downtown Atlanta’s entertainment district in 2005. Holding more than 10 million gallons of water, the aquarium is filled with specimens including whale sharks, beluga whales, California sea lions, bottlenose dolphins and manta rays. The attraction welcomes more than 2 million visitors per year.  

World of Coca-Cola

World of Coca-Cola

In 2007, the World of Coca-Cola left Underground Atlanta and relocated to its current home at Pemberton Place. The museum pays homage to the history of Coca-Cola with multiple exhibits, rare artifacts and samplings of more than 100 beverages from around the globe.

Chick-fil-A College Football Hall of Fame

Chick-fil-A College Football Hall of Fame
(James Duckworth, AtlantaPhotos.com)

In 2014, the College Football Hall of Fame moved its home to Downtown Atlanta from South Bend, Ind. The facility, located directly across the street from Centennial Olympic Park, includes 50,000 square feet of exhibit and event space dedicated to college football’s best, interactive displays and a 45-yard indoor football field.

The National Center for Civil and Human Rights

The National Center for Civil and Human Rights

Atlanta was at the center of America's civil rights movement so it make sense to place the The National Center for Civil and Human Rights in the heart of the Downtown entertainment district. Opened in 2014, the museum pays tribute to the civil rights movement in the United States and human rights movements across the globe. 

Atlanta BeltLine

Atlanta BeltLine(James Duckworth, AtlantaPhotos.com)

When Atlanta last hosted the Super Bowl, the land that became the Atlanta BeltLine was an abandoned railway corridor. Since then, Ryan Gravel, a Georgia Tech master’s student, presented a thesis recommending converting the unused land in to a 22-mile multi-use trail that connects 45 intown Atlanta neighborhoods. Today, two portions of the trail are complete -- the Eastside Trail and the Westside Trail. The Eastside Trail connects the neighborhoods around Piedmont Park, Ponce City Market and Krog Street Market while the Westside Trail connects the West End to Mozley Park. Take a walk on the most comprehensive revitalization effort ever undertaken in the city of Atlanta and get a feel for Atlanta’s historic in-town neighborhoods.

Ponce City Market

Ponce City Market

The former Sears, Roebuck & Co. building was Atlanta’s City Hall East during the 2000 Super Bowl. Since it was purchased from the city in 2011, more than $200 million dollars in renovations have breathed new life into the largest brick building in the Southeast. Today, Ponce City Market is a vibrant food hall and market with a rooftop amusement park. Visitors may shop through local artisan goods, enjoy a plethora of food options from award-winning chefs before sipping a brew and playing carnival games at Skyline Park.

Atlantic Station

Atlantic Station
(Kevin Rose, AtlantaPhotos.com)

During the 2000 Super Bowl, the land where Atlantic Station now sits was a brownfield site of the former Atlantic Steel Mill. After extensive environmental clean up and redevelopment, Atlantic Station officially opened in 2005. Today, it is a popular destination with more than 30 stores and 17 dining choices. During Super Bowl LIII, Atlantic Station will be the site for DIRECTV Super Saturday Night on Feb. 2, a concert headlined by the the Foo Fighters.

Born and reared in the shadow of the Midtown skyline, Cameron Haldin works for the Atlanta CVB sales team. You can follow him on twitter @Cameron_Haldin for the city's latest happenings.  

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