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660 Peachtree Street
Atlanta, GA 30308
Phone: 404-881-2100 |
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Under Atlanta Landmarks' ownership, The Fox was once again put on a sound financial footing as a multi-purpose performing arts center. In 1976, documents were submitted qualifying The Fox to be designated a National Historic Landmark. The moment Atlanta Landmarks took control of The Fox, a restoration program began. An army of volunteers went to work cleaning the interiors for the first benefit concert. Volunteer labor has been a significant ingredient in the restoration ever since. As time passed, the work required skilled artisans to make the auditorium and exotic ballrooms attractive enough to draw the large audience and quality shows necessary for success. In 1987, a second fund raising campaign was launched to "Fix The Fox." It successfully raised $4.2 million to improve safety code compliance, provide access for the handicapped, better equip the building to operate efficiently and preserve it structurally. To date, more than $20 million has been spent in the restoration project. The Fox boasts its own in house Restoration Staff made up of highly skilled artisans directed by an expert in Historic Preservation. The Restoration Staff is fully engaged in restoring and preserving the significant architectural features of the Fox in an authentic manner, including the decorative surfaces, the masonry and cast stone exterior, the furniture collection, and the archive of artifacts and documentation. In addition, the Restoration Department is instrumental in the technological improvements and architectural modifications to the building. The activities of the Restoration Staff are funded by ticket surcharges and operating surpluses.
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The Fox has generated an operating surplus every year since Landmarks took over in 1975. It may be the only independent, non-profit civic auditorium in the country which can sustain its own operations financially. At present some 325 nights a year are booked in the auditorium while the Egyptian Ballroom and Grand Salon are rented regularly for corporate events, video and film shoots, political events, press conferences, sports presentations, proms, weddings, and a wide variety of special occasions. A tribute to the Fox's movie-palace heritage is the Summer Film Festival, a popular series of high quality classic and contemporary films. All film festival events feature a Wine Tasting and pre-movie "Sing Along" with the Mighty Moller organ, known as "Mighty Mo'". The "Mighty Mo", a 4000 pipe theatrical organ, is extraordinarily maintained as is the collection of the 1930's era lyrics slides that are projected to aid patrons in the sing along. This collection of slides is carefully housed within the archives of the Restoration Department. The Fox has generated millions of dollars for the Atlanta economy. An impressive range of events continues to attract nearly three-quarters of a million visitors a year, from Atlanta area residents to tourists to international dignitaries. The Fox stands today as a fiercely protected landmark and a nationally acclaimed theater; having survived depression, mortgage foreclosure, bankruptcy, competition, television, real estate development, and above all, age. The Fox is an impeccably intact and aggressively preserved Landmark that has been designated a National Historic Landmark (the highest national ranking), listed on the National Register of Historic Places. The Fox is also a Georgia Museum Building (the most prestigious statewide ranking).
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