METRO ATLANTA FACTS AND FIGURES
PDF print version
Total Visitors
• 35.4 million total visitors in 2008, down from 37 million in 2007 and 38 million in 2006
• $11 billion in direct spending in 2008, steady from 2006
• Atlanta visitors help support over 234,200 jobs
Business/Convention Visitors
• 11.8 million business visitors in 2008, down from 13.1 million in 2007;
• Business visitors spent $5.3 billion in 2008 and 2007
• 55 Citywide conventions in 2009,
Source: ACVB
Leisure Visitors
• 23.6 million leisure visitors in 2008, down slightly from 23.9 million in 2007
• The 23.6 million leisure visitors spent $5.7 billion in 2008, down from the 23.9 million leisure visitors that spent $6.1 billion in 2007
Lodging
• 5th largest supply of U.S. hotel rooms of 94,155 at 787 properties;
49,288 average daily occupancy
• Metro Atlanta Occupancy: 53.0%
• Downtown: 53.6%
• Midtown: 56.8%
• Airport: 66.5%
• Buckhead: 61.6%
• Metro Atlanta Average Room Rate: $83.01
• $35.9 million in hotel/motel tax collections generated for the
City of Atlanta in 2009
• Total hotel tax = 15% (4% State Sales tax, 7% Occupancy Tax and
4% City Sales Tax)
Source: City of Atlanta
Atlanta Area Information
• Mayor: Kasim Reed; GA Governor: Sonny Perdue
• Metro Atlanta: 28 counties , 8,480 square miles;
131 square miles in City of Atlanta
• Metro Atlanta Population: 5,138,223
City of Atlanta Population: 519,145
Airport, MARTA and Taxi
• Within a 2 hour flight of 80% of the U.S. population
• Over 1,300 daily domestic departures
• Over 150 U.S. destinations with non-stop service from Atlanta
• Direct flights to 95 cities in 57 countries
Source: Hartsfield-Jackson Atlanta International Airport, 2008
• Metro Atlanta Rapid Transit Authority (MARTA) :
• $2.00 fare one-way; Visitor Pass Program discounts
• 132 bus routes
• 48 miles of rail track
• Service population = 1.5 million+
• Taxicab rates range from $30-38 one way to/from airport and central business district; rates approximately $8 from business to business within central business district
Dining and Entertainment
• Over 500 Zagat-rated restaurants in Atlanta's variety of neighborhoods,
Source: www.zagat.com
• Over 30 major cultural, educational and sports attractions and venues,
Source: ACVB
• 348 public parks and 57 public golf courses
Source: City of Atlanta
• Over 950 shopping centers
Major Convention Centers
• Georgia World Congress Center
• 1.4 million sq. ft. of exhibit space; 4th largest in U.S.
• Georgia International Convention Center
• 150,000 sq. ft. of exhibit space
Weather
• July is the warmest month on average; highest temperature recorded
was 105°F in 1980
• January is the coolest month on average; lowest temperature recorded
• was -9°F in 1899
• Most precipitation typically occurs in March
Source: The Weather Channel, 2008