Atlanta Georgia

METRO ATLANTA FACTS AND FIGURES


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Total Visitors

  • 37.02 million total visitors in 2007, down from 38.05 million in 2006
  • $11.4 billion in direct spending in 2007, steady from 2006
    Source:  D.K. Shifflet and Associates, Ltd., 2007
  • Atlanta visitors help support over 225,000 jobs
    Source: Georgia Department of Labor, 2007

Business/Convention Visitors

  • 13.11 million business visitors in 2007
  • The 13.11 million business visitors spent $5.3 billion in 2007
    Source:  D.K. Shifflet and Associates, Ltd., 2007
  • 55 Citywide conventions in 2008, Source:  ACVB
    Source:  ACVB

Leisure Visitors

  • 23.92 million leisure visitors in 2007
  • 13.26 million of the 23.92 million spent at least one night in Atlanta
  • The 23.92 million leisure visitors spent $6.1 billion in 2007
  • The 13.26 million overnight leisure visitors spent $5.2 billion
    Source:  D.K. Shifflet and Associates, Ltd., 2007

Lodging

  • 5th largest supply of  U.S. hotel rooms of 92,256 at 772 properties;
    53,619 average daily occupancy
  • Metro Atlanta Occupancy:  58.8%
    • Downtown:  61.2%   
    • Airport:  66.5%  
    • Buckhead:  66.1%
  • Metro Atlanta Average Room Rate:  $91.03
    Source:  Smith Travel Research, Year End 2008 
  • $43.5 million in hotel/motel tax collections generated for the
    City of Atlanta in 2008
  • Total hotel tax = 15% (4% State Sales tax, 7% Occupancy Tax and
    4% City Sales Tax)
    Source: City of Atlanta

Atlanta Area Information

  • Mayor: Shirley Franklin;  GA Governor:  Sonny Perdue
  • Metro Atlanta:  28 counties , 8,480 square miles, 131 square miles in City of Atlanta
  • Metro Atlanta Population:  5,138,223
  • City of Atlanta Population:  519,145
    Sources:  Census Bureau, 2008

Airport, Metro Atlanta Rapid Transit Authority (MARTA) and Taxi

  • Within a 2 hour flight of 80% of the U.S. population
  • Over 1,300 daily domestic departures
  • Over 150 U.S. destinations with non-stop service from Atlanta
  • Direct flights to 95 cities in 57 countries
    Source:  Hartsfield-Jackson Atlanta International Airport, 2008
  • Metro Atlanta Rapid Transit Authority (MARTA):
    • $1.75 fare one-way, visitor pass program discounts
    • 130 bus routes
    • 48 miles of rail track
    • Service population = 1.5 million+
  • Taxicab rates range from $30-38 one way to/from airport and central business district; rates approximately $8 from business to business within central business district

Dining and Entertainment

  • More than 500 Zagat-rated restaurants in Atlanta's neighborhoods
    Source:  www.zagat.com
  • More than 30 major cultural, educational and sports attractions and venues
    Source: ACVB
  • 348 public parks and 57 public golf courses     
    Source: City of Atlanta
  • More than 950 shopping centers

Major Convention Centers

  • Georgia World Congress Center
    • 1.4 million sq. ft. of exhibit space, 4th largest in U.S.
  • Georgia International Convention Center
    • 150,000 sq. ft. of exhibit space

Weather

  • July is the warmest month on average; highest temperature recorded
    was 105°F in 1980
  • January is the coolest month on average; lowest temperature recorded was -9°F in 1899
  • Most precipitation typically occurs in March
    Source: The Weather Channel, 2008


Metro Facts and Figures

Find attendance, population, statistics and more.

2007 Atlanta Domestic Visitor Profile

Includes figures on volume and direct spending, as well as other key data on Atlanta's business and leisure visitors.

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ADR, RevPar and Occupancy Trends

Atlanta Business Convention Profile

Atlanta Leisure Visitor Profile