ACVB Mission
To sell and market metro Atlanta and Georgia globally as the premier conventions, meetings and tourism destination in the regional, national and international marketplace and favorably impact the Atlanta economy through conventions and tourism.
Our Vision
To be the best and most hospitable city with which to do business!
Steps in Planning Process
Highlights of the 2009 Business Planning process
include:
- Initial submission of departmental initiatives planned for 2009 to
senior executives
- ACVB Member Survey of 2009 Planning, to obtain member
guidance to be used in building business and financial plan
- Customer
Advisory Board meeting key themes from summer 2008 meeting, to be
used in building business and financial plan
- Strengths, Weaknesses,
Opportunities and Threats (SWOT) Analysis of ACVB, completed by 95%
of ACVB employees, to be used in building business and financial plan
- ACVB
Leadership Team off-site retreat held in mid-September 2008 to arrive at
most important initiatives to focus on for 2009 business and financial
plan
- Financial/budgeting meetings held in October 2008, to support and align
with submitted departmental and bureau business plan initiatives
- Early
November 2008: 2009 ACVB Business and Financial Plan submission to ACVB
Finance Committee for approval
- Mid November 2008: 2009 ACVB Business
and Financial Plan submission to ACVB Executive Committee for approval
- Early
December 2008: 2009 ACVB Business and Financial Plan voting at ACVB Board
meeting
Key Strategies
- Revenue/Resources
- Web Marketing Strategy
- Telling Our Story
- Customer Service
- Organization
Keys to Success
- Expand and optimize our sales efforts
- Articulate Atlanta's position as
a tourist destination
- Identify and cultivate revenue opportunities
- Be the easiest city with
which to do business
Expand and Optimize our Sales Efforts
- Secure $250,000,000 in future economic
impact by hosting 1,200 meeting planners with Meeting Professionals International
in February and 1,200 trade show executives with IAEE in December
- Gain
additional sales productivity by redeploying current staff and small
meetings web model
- Launch national group meeting co-op campaign
- Host 900 executives with
Destination Marketing Association International in July
- 2nd Washington
Sales Position
- Host the top 60 Chinese travel companies with Active
America in April
- Utilize web strategies to build attendance at 2009
conventions
Articulate Atlanta's Position as a Tourist Destination
- Establish atlanta.net
as pre-eminent source of content for visitors, residents, meeting planners
and businesses across key categories impacting the hospitality industry
- Host
Society of American Travel Writers in April
- Generate publicity of Atlanta
as a leisure destination through stories written by over 100 attendees
- Maximize
continued growth of CityPass sales which will exceed 50,000 for 2008
- Maximize
Treasures Campaign, Tut and Terra Cotta, with unprecedented amount of resources
for this unique duo of blockbuster exhibitions
- Continue summer co-op advertising
campaign (MVP) in regional markets and build from 2500 packages sold
in 2008
- Align all off-line media campaigns with on-line media campaigns
Identify and Cultivate Revenue Opportunities
- Leverage the demand for atlanta.net
content to provide industry-leading advertiser performance
- Research
and build necessary infrastructure for both atlanta.net's online and
offline transactional potential to be maximized
- Expand engagement of corporate
community in support of ACVB
- Ramp-up focus on securing additional
dedicated funding sources
Be the Easiest City with Which to do Business
- Launch E.A.S.Y (Experience Atlanta
Services Yet?), new Atlanta services site
- Provide consumer hotel booking
option which gives consumer access directly into the hotel brand corporate
booking engines (no third party)
- Enhance online lead response program
- Host Exhibitor and Media FAMs for
future trade shows
- Implement visitor center surveys to further gauge the
visitor experience and incorporate into additional ACVB data
- Enhance development
of micro-sites for conventions to build attendance.