Sales and Services
- Attained the number one position over our competitive set for sales bookings
over the next 3 years and 8 years cumulatively.
- Hosted more than 1,000
customers in-market, presented Update Atlanta to 486 meeting planners
in eight cities and completed 58 sales and services programs in 28 cities.
Resulted in sales team attaining 95% of room night and 93% of lead goal.
- Showcased
Atlanta to 1,700 meeting planners at Meeting Professionals International
and International Association for Exhibitions and Events preview events.
- Hosted
the Society of Independent Show Organizers.
- Successfully relocated the
final two days of the SEC Basketball Championships, following the March
14 tornado. Tampa Bay Volleyball (15,000+ room nights and 103 volleyball
courts) was relocated in three days from the GWCC to six venues across
Atlanta.
- Rebooked the NCAA Men’s Final Four for 2013.
Membership
- Exceeded new member revenue goal by 11%
- Exceeded overall member revenue
goal by 2.5%
- Hosted over 3,600 members at events throughout the year including
Annual Meeting
Executive Office
- Management of 2008 contingency plan resulted in savings of
125% of target
- Executed planning and build-out of new offices and full
company move. Expanded space by 11,000 sq ft to 32,000 sq ft, reducing
total cash outlay for more space over remaining 5 years of prior lease.
- Through
work of search committee, secured new CEO and successfully transitioned
to new leadership.
Atlanta.net
- Exceeded web traffic goal by 4% with 6.5 million unique visits
to the Web site (+10% vs 2007) and registrations goal by 44%, increasing
opt-in mailing list to 110,000.
- Launched 12 online media campaigns, including
the “How do you ATL” social networking
campaign, garnering 92 million impressions and 781,000 unique visitors.
- Relaunched
the “Where to Eat” minisite, increasing page views by 195% in Q4
and exposure of metro area restaurants in all categories.
Marketing
- Raised more than $1M for summer regional campaign, the largest cash
and in-kind investment to-date. Program increased sales by 34% over previous
year.
- Reinstated the hotel co-op advertising program and implemented
an online component.
- Successfully bid for and awarded holiday window
space on Good Morning America in Times Square at a $400,000 value.
Program included five minute on-air segments featuring Atlanta.
- Raised
$2,386,869 in cash and in-kind support for cultural and heritage
marketing initiatives, a 27% increase over 2007 goals.
- Collaborated
kickoff of “Treasures Fit for Kings” campaign, the most successful
ACVB hotel packaging consumer campaign to-date selling more than 5,000
packages; in addition, generated over 20,000 Tut & Terracotta combo ticket
packages, doubling the ACVB’s goal.
Corporate Partners and Events
- Successful execution of 95th Annual Meeting,
attended by 1,250 industry members and highlighted by performances of
nine cultural organizations.
- Inducted four new members in to the Hospitality
Hall of Fame at the annual event attended by 500 industry representatives.
- Raised
$150,000 for the ACVB Arts Foundation and sales and marketing programs
at the 17th Annual Turkey Trot Invitational with 350 industry professionals
attending the Gobbler’s Ball and 252 participants in the golf tournament.
Tourism
- Increased member participation at tourism tradeshows by 10% over previous
year.
- Implemented new sales program targeting educational tour operators,
resulting in 3,500 additional room nights.
- Partnered with GDEcD tourism
division on six tradeshows, seven familiarization trips and three
marketing programs to expand global message of Atlanta as a destination to
the leisure tour and travel market.
- Hosted 17 of the top U.S. based inbound
China receptive operators and met with 38 of the leading Chinese tour operators
during the CITM tradeshow in Shanghai in our initial efforts to establish
Atlanta as a leading destination for Chinese visitors.